PHILO-
SOPHY

CURRENT CONSUMPTION SHOWS AN IN-DEPTH TREND TOWARD PREMIUMISATION.

Companies are waging an all-out battle to secure the upselling of their products, services and brands.

This extremely competitive environment, which inspires imitation more than it does creation, makes it imperative for premium and high-end brands to implement communication strategies that are not only made-to-measure (because each brand is unique), but also original (because desirability stems from uniqueness).

This is the exact definition of the Bespoke method, which we adapt to each client.

WORK

We are an agency that specialises in the relational marketing of premium and high-end brands. Our agency uses a carefully crafted and adaptable "Bespoke" approach to design original strategies and creations tailored to each client.

In addition to the world of luxury, we use the Bespoke approach to tailor and create for other types of requests.

BRANDING RECRUITMENT CONTENT LOYALTY COMMUNITY MANAGEMENT SOCIAL MEDIA STRATEGY COMMERCIAL COMMUNICATIONS OPERATIONAL MARKETING RELATIONAL MARKETING EXPERIENTIAL MARKETING INTERACTIVE MARKETING MOBILE MARKETING VIRAL MARKETING WEB MARKETING EDITION EVENTS CRM-PRM

BCRM*

METHOD

TO MEET THE "LARGE MEASUREMENTS" REQUIREMENT FOR THE BESPOKE APPROACH, WE HAVE DESIGNED A UNIQUE WORK PROCESS BASED ON OUR OWN METHOD, KNOWN AS BCRM*.

* BESPOKE CONSUMER RELATIONSHIP MANAGEMENT

FIRST MEETING

The basic principle of the Bespoke approach rests on a perfect understanding of the client's needs. This is why preparing a good brief is fundamental. The first meeting is a briefing session.

Taking Measurements

There can be no Bespoke creation without a standard "yardstick" that provides an extremely precise way to measure the four bases of the "Desire Code". This code establishes a "premium reality" and triggers brand upselling : Product, Image, Service, Network. We take precise measurements before offering suggestions or beginning to create. In this way, we can clearly visualize where the brand is located on a high-end scale and thus define its goal.

Strategy

Once measurements have been taken, our team puts together the strategy and action plan for your brand. This is the "pattern". The idea is not merely to use best practices, but to enrich them with your brand universe and the Bespoke Method. Constantly on the look-out for new media, new technologies, new studies and new talents, the Bespoke method add an innovative and original touch to strategy.

Creation

The Bespoke creative approach is a constant search for meaning and desirability. Desirability, or glamor, is integral to any attempt at upselling but it must be coherent with brand DNA. This is why it is essential to give it meaning. A Bespoke creation is both made-to-measure (because each brand is unique) and original (because desirability is based on uniqueness). The Bespoke Agency would be very pleased to schedule an appointment to show you some of its creations.

REALISA-
TIONS

THE BESPOKE CREATIVE APPROACH IS A CONSTANT SEARCH FOR MEANING AND DESIRABILITY.

We firmly believe that every detail counts when it comes to enhancing your brand image. We therefore offer Bespoke campaigns, designed to serve both your message and your objectives. Do not hesitate to contact us ... We will be delighted to present to you some of our latest projects.